Novela

Book more weddings.
Get your Sundays back.

For boutique wedding venues

Every question answered, every couple cared for.

Meet NoviYour virtual sales & service assistant

Novi answers every inquiry in minutes, in your voice, on every channel. She qualifies the couple, books the tour, and follows up until they decide. Then she stays with every couple, all the way through to their wedding day, so every need is cared for.

Free 14-day trial. Setup in 24 hours. Works with your CRM.
A hydrangea-lined path leading to the Pippin Hill barn
New inquiry · 7:34 PM
MI
Mount Ida Farm & VineyardInquiry via The Knot
Novi is on
Hi! Is October 17 next year open? What do your packages start at?
Maya · 7:34 PM
Hi Maya! October 17, 2027 is open. Saturday packages start at $9,800 for up to 120 guests. Want to come see it in person? I have Tuesday 5:30 PM, Thursday 6:00 PM, or Sunday 11:00 AM.
Novi · 7:36 PM · Replied in 2 minutes
Thursday at 6 PM works!
Maya · 7:38 PM
Tour booked · Thu 6:00 PMAdded to your calendar
Contract signed · Maya & Jordan$14,500
Photo: Pippin Hill Farm & Vineyards
Vacliffe ManorEarly Mountain VineyardKeswick VineyardsPatrick Henry's Red HillKing Family VineyardCannon GreenV. Sattui WineryPippin Hill Farm & Vineyard
A coordinator walking a couple through the venue grounds

One job, done well

Built specifically for boutique wedding venues.

Replies in minutes, day and night
Tours booked straight onto your calendar
Plugs into every inquiry source you already pay for: The Knot, WeddingWire, Zola, Instagram, Facebook, TikTok, Google, and your website form
Makes your venue easy for AI chatbots to find, quote, and recommend, so more couples inquire
Syncs with Tripleseat, Event Temple, Perfect Venue, and HoneyBook
Photo: Kait Winston Photography

Venues, in their own words.

“[Quote: one concrete result in the owner’s own words, two to three sentences.]”

Ellen Christie
Ellen Christie · Easton Porter Group, VA

“[Quote: one concrete result in the owner’s own words, two to three sentences.]”

Gail Winsor
Gail Winsor · King Family Vineyards, VA

“[Quote: one concrete result in the owner’s own words, two to three sentences.]”

Ian Rynecki
Ian Rynecki · Early Mountain, VA

How it works

Answers. Qualifies. Books. Follows up. Cares.

Everything from the first inquiry to the last dance, handled in your voice.

Answers

Every inquiry gets a reply in minutes, day or night: email, text, Instagram, your website form, The Knot, WeddingWire, and Zola. Pricing and dates come only from your approved packages and live calendar.

Handled overnightTuesday · 7:04 AM
Replied to 4 inquiries with your pricing and live availability
Confirmed Saturday's 11:00 AM and 2:30 PM venue tours
Nudged a quiet couple from The Knot. They answered
Sent 2 follow-ups to couples deciding this week
24h 42m reclaimed this month
Your morning starts here.
Inquiries
Active inquiries
12
Needs your attention
3
Avg response time
2 min
Needs attention
Maya & Jordan
Sat 17 Oct, 2027 · 120 guests
Tour booked
Thursday 6:00 PM, added to your calendar
2 min
Rachel & Tom
Sat 9 May, 2027 · 90 guests
Qualifying
Asked about pricing. Answered.
18 min
Sergio & Ana
Date flexible · 60 guests
Pre-qualified
Offered three tour slots
1 hr
Every couple qualified before they reach your calendar.

Qualifies

Novi asks for the date, guest count, and budget the way your best salesperson would, then routes the couple to a tour or a polite no. Anything off-script goes to your team with the full conversation attached.

Books

Novi offers real tour slots from your calendar, books the tour, sends the reminder, and chases the no-shows. You can even require a credit card deposit to increase your tour conversion rate.

This week’s toursWeek of Sep 7
November 2026‹ ›
SMTWTFS
12345678910111213141516171819202122232425262728293012345
Struck dates are already booked. Novi only offers what’s real.
Select a time · Mon, Nov 23
10:00 AM
1:00 PM
4:30 PM
$100 deposit held to confirm, applied to their booking
Tour booked · Maya & Jordan · Mon 1:00 PMAdded to your calendar
3 tours booked this week.
Tour booked while you were at Saturday’s wedding.
Maya & JordanSat 17 Oct, 2027 · 120 guests
Proposal
Saturday package, exclusive use$9,800
Ceremony gardenIncluded
Additional hour, 11:00 PM$650
Total$10,450
Proposal sentMonday, 8:12 AM
Contract signed · e-signThursday, 9:40 PM
Audit trail attached. Synced to your CRM.
Signed the same week.

Follows up

Follow-up runs until the couple decides, so no one slips through and your pipeline stays warm. When they say yes, Novi sends the proposal and the e-sign contract, then syncs everything to your CRM.

Cares

Every booked couple gets Novi day and night: payment and milestone reminders, vendor coordination with your preferred vendors, a live budget, and one thread for every question until the last dance.

Welcome back, Jill & Robbie
256 days until the big day
Vendors booked
5 of 10
Budget remaining
$42,500
4 vendor proposals waiting
Preferred vendors
Wildstem Florals
Florist · your list
Proposal in
Hunter & Sarah Photography
Photographer · your list
Booked
Field & Feast Catering
Caterer · your list
Intro made
Their questions go here, not to your inbox.

Complete coverage

One Novi, from the first inquiry to the last dance.

Hire Novi for one role or both. She keeps her name, her voice, and her playbook the whole way through.

Virtual Sales AssistantVirtual Customer Service Assistant
Discovery
Inquiry
Tour
Proposal
Contract
Payment
Planning
Wedding

Peace of mind

Always your pricing, always your voice.

Novi works inside the lines you draw. Trained on your venue, one voice.

Never a guess

Pricing and availability come only from your approved packages and live calendar.

Instant handoff

Anything off-script goes to your team immediately, with the full conversation attached.

You set the rules

Approve an answer once and it becomes a rule Novi follows, tone and exceptions included. You decide what she handles alone.

Private by design

Your inquiries, pricing, and conversations stay yours, encrypted in transit and at rest.

An approved rule

“When a couple asks about a November wedding, mention the heated barn first, and note that the garden ceremony stays an option if the weather is good.”

Integrations

Keep your CRM. Novi does the work on top of it.

Inquiries, notes, tours, and contracts sync back to the system you already run.

Your CRM and inbox
TripleseatPerfect VenueEvent TempleHoneyBook
Where your inquiries come from
The KnotZolaInstagramFacebookTikTokGoogleWhatsAppWebsiteText

The ROI math

Run it on your numbers, then let us prove it.

Your inquiry volume, your tour rate, your average event. Move any slider. We’d rather show you your numbers than ours.

11 hrsaverage venue inquiry response time
21×more likely to qualify when replying within 5 minutes
$50Ka year for a wedding sales coordinator, plus benefits

Sources: InsideSales/MIT via HBR; Salary.com, ZipRecruiter, Glassdoor 2026; design partner discovery.

Get a demo

The math, on your numbers

Inquiries a year400
Your inquiry-to-tour rate today20%
Tour-to-book rate70%
Average event value$13,000
Tour-rate lift with Novi (inquiry:tour %)+4 pts
Added weddings a year
+11
Added revenue a year
$145,000

Tours: 80 → 96. Booked weddings: 56 → 67. About 20× what both Novi roles cost.

Illustrative, not a guarantee.

Pricing

A team you build one hire at a time.

Priced per role, tiered by your monthly inquiry volume. No features held back at lower tiers. Every plan starts with a free 14-day trial.

Annual commitment · billed monthly
Inquiries a month, per venue
Every venue starts with the Sales Assistant. Add the Customer Service Assistant anytime.
Start here
Virtual Sales Assistant
$299/mo
Replies in minutes on every channel
Qualifies date, guests, and budget
Books tours onto your calendar
Follow-up until the couple decides
Unlimited team seats for your staff
Syncs with your CRM
Hire Novi
Add-on
Virtual Customer Service Assistant
+$249/mo
Answers booked couples day and night
Payment and milestone reminders
Vendor coordination handoffs
Planning portal featuring your preferred vendors
Helps couples get proposals, schedule consultations, and book their vendors
Every detail to the last dance
Hire Novi
Add the Customer Service Assistant and Novi covers every couple from the first inquiry to the last dance:$548 /mo

Voice trained on your venue, one voice. Your tier comes from your actual inquiry volume, fully verifiable, and moves with you as volume changes. Annual commitment, billed monthly. No setup fee. Property groups are priced per venue.

Questions owners actually ask.

Will couples know they are talking to an AI?

Yes, when they ask, and Novi hands off gracefully. Most couples care about a fast, accurate answer at 11 PM more than who typed it.

How does Novi learn about my venue?

From you. We ingest your website, pricing sheet, FAQ, and past email threads, then you approve every rule she follows. She answers the way your best salesperson would, because she learned from them.

Can Novi quote the wrong information?

No. Answers come only from your approved packages and live calendar. Anything outside that goes to your team with the full conversation attached.

Does Novi replace my coordinator?

No. Novi handles the inbox so your coordinator's time goes back to couples. Owners and coordinators each get their own login, with unlimited seats.

Do I have to switch CRMs?

No. Novela works with Tripleseat, HoneyBook, Perfect Venue, Event Temple, and your Gmail.

How long is setup?

24 hours. We ingest your website, pricing sheet, and FAQ, then hold one calibration call.

Which channels does Novi cover?

Email, text, WhatsApp, Instagram, and your website form, plus inquiries from The Knot, WeddingWire, and Zola.

Is there a free trial?

Yes. Every plan starts with a free 14-day trial. After that, plans are an annual commitment, billed monthly.

How is pricing tiered?

By your monthly inquiry volume: under 50, 50 to 200, 200 to 350, or 350+ inquiries a month, per venue, for the Virtual Sales Assistant at $149, $299, or $499 a month, with custom pricing at 350+. The Customer Service Assistant is an add-on: $99 a month at the under-50 tier, $249 at the 50-200 tier, $399 at the 200-350 tier, and custom at 350+. Your tier comes from your actual inquiry count and moves with your volume.

What happens to my Knot and WeddingWire spend?

It finally turns into tours. Novi answers those inquiries in minutes, qualifies them, and books the tour.

Are the e-sign contracts legally binding?

Yes. Signatures follow the federal ESIGN framework, with a full audit trail on every document.

Is Novela only for wedding venues?

Yes. Novi is built only for boutique wedding venues, and trained on yours.

Get a demo

Somewhere tonight, a couple is inquiring. Be the venue that answers first.

See how quickly Novi takes busywork off your plate and helps you elevate every couple’s experience with your venue.

Free 14-day trial. Setup in 24 hours. Keep your CRM.

A couple toasting with wine glasses at their vineyard reception
Photo: Nicodem Creative

Pick a time

Day

Time

Weddings a year

All times Eastern. Booking adds the demo to your calendar; we’ll confirm by email.